UX / UI Case Study - Customized Tie App
Brief Description
We all have a particular brand in mind for any clothing but when it comes to ties we don’t have any particular brand or store where we just find ties. People mostly buy what is available in the store/ market.
They don’t have an option of choosing their favourite fabric, design, pattern and many more. There is a need for customised tie app. Where people can customise their own tie with their choice of fabric, colour, pattern, style, width & design. They can customise their ties accordingly.
Customised tie app is designed and created for tie lovers and for them who don’t find ties according to their choice & need. Customised tie app is a platform for both men & women where they can choose what fabric, colour, pattern & design, and style they would like to choose for their outfits.
Ties are mostly cost effective and we would like our buyers to have their budget friendly prices as their concern. We would like to give our premium customers premium quality of ties which would match the costing of the tie.
So the basic idea behind the app is to make the buyer understand the benefits of having a professionally customisedtie for their professional style & career, festive occasion, parties and many more. Having special features to make the ones have a good social life, work life, professional and personal life.
Designs were made in Adobe XD - Tiezy Design file & Prototype Video Link
Problem & Solution:
Today people don’t understand that their choice of tie they wear is limited to an extent (where the collection is limited). The problem that most of the customers face is the limited edition or collection of ties provided by any clothing brand. Customers today personalise things like wallets, bags, watches, t-shirts and many more things. But when it comes to Ties we don’t have an option of customising the tie of our own choice. The solution for this problem is our app that provides them hell lot of ranges for the ties, colours, pattern, styles, designs and much more varieties of ties to them as their concern.
Competitor Analysis:
User friendly Interface
Choose your Customisation (fabric, style, colour, design & pattern, and width)
A bitmoji of either men or women to showcase their
customised tie
Delivery within 3-4 days
Choose for which style of outfit you looking for a tie
Online Orders
Updates on new collection of ties
Pre-orders for the upcoming exclusive premium designs
Designers to guide while Customising tie
How to take care of a tie in terms of maintenace
No Exchange policy
Competitors:
Allen solly
Louis Philippe
Arrow
Peter England
Louis Vuitton
Target Audience:
My target Audience are not for a particular age group. But having a basic knowledge on how the app works and understand the instructions better, capable enough to understand and follow them accordingly. Customers who wear ties on a daily basis no matter what the occasion is, are our target audience.
Interviews:
Interviewing individuals of the given categories to understand more about the problems that emerge whilst customising their ties, understanding more about the necessities they would want which should be included in the app.
Contextual Inquiry:
A combination of both interview and observation method to understand more on the behaviour of people when it comes to customising ties.
Interviews:
User Personas:
Information Architecture:
Wireframes:
Branding:
Final Designs: (attached design file link at bottom)
For full design file links attached below,
Designs were made in Adobe XD - Tiezy Design file & Prototype Video Link
